Sunday, September 8, 2013

Good and Bad Logos

Man, I kept meaning to update this as soon as I could, but I've been having trouble balancing my new schedule.  Gotta work that out!  Anyway:
This is my choice for a bad logo.  It's for the Escorpion bar here in Atlanta.  I probably shouldn't judge a local restaurant's logo as harshly as one for a major business, but that doesn't make it good.  It's busy and overly detailed (does not look good shrunken down) and it gives off that vibe of "trying to be cool."
This is my choice for a good logo: the famous Chanel logo.  It's clean and simple, easily recognizable, and it works both as a way to convey the name and as a design.

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